1. Strategic Marketing
INTEGRATED PLAN DEVELOPMENT, IMPLEMENTATION AND MONITORING:
Working down from overall objectives, I always look at the strategic intentions before planning tactics and budget.
The example here is using Trello, but I am flexible with tools available:
Working down from overall objectives, I always look at the strategic intentions before planning tactics and budget.
The example here is using Trello, but I am flexible with tools available:
EVENT MANAGEMENT:
I designed a 12m x 3m exhibition stand, backed up with optimal product, staging, and staffing, to engage delegates.
Before and after each event, material is shared (in print and digitally) to maximise exposure and ROI from the event:
BRAND MANAGEMENT:
Curation of the overall brand, ensuring compliance across the business, is essential. Branded merchandise is a part of that:
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ADVERTISING: Used in print and online: 
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COPY WRITING:
I enjoy writing and I still honestly believe I can do a better job than ChatGPT (although it is incredibly useful for tweaking and checking). I have written many editorials, brochures, product sheets, case studies, blog posts and more:
2. Digital Marketing
SOCIAL MEDIA:
My efforts have increased the number of followers across all social media platforms - the charts speak for themselves:
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facebook: 
YouTube: Detail: 
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Linked in: 
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Google Ads:
Demonstrating strong conversion rates for Google Ads Campaigns over the past two years:
Organic Website Traffic:
3. Communications
DIGITAL MAILINGS:
Email campaigns have been well received and click-through rates have shown our data cleanse of recipients has paid off:
4. SEO Optimisation
SEO activities:
I have developed and a multi-stage project to improve a company's organic search rankings, to great effect.
This involved front end and back end changes, analysis of rankings globally and painstaking meta-data updates to every page and image.
5. Customer Surveys
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Customer Satisfaction Programme: When working for a Top 5 Accounting firm in the UK, my senior manager and I designed the process, questionnaire, data-set and KPIs for the first company-wide customer satisfaction programme. This programme was rolled out across the UK and was so successful that it was tailored for other countries. International offices of the company worked with us to see how they could take the same steps to drive change and improvement in the services they provided to customers. |
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6. Analysis, Reporting and Driving Change
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Driving change with a dashboard: Individuals do not change their behaviours unless there is an emotional response to information they receive. I developed a simple one-page dashboard system that was used to depict each office's scores in terms of customer satisfaction. Being measured against other offices drove healthy competition, keen adoption and staff were rewarded for excellent feedback. I trained teams on how to interpret their results, how to make improvements to service delivery. The results spoke volumes. |
The most significant discovery during my analysis of the data was that fee income levels were 30% higher from customers who scored 'highly likely to recommend' the business.
This metric was transformational to the programme adoption and ultimately to profitability.
This metric was transformational to the programme adoption and ultimately to profitability.
These examples are intended only for demonstration of my experience and capabilities. Specific names of projects or campaigns have been sanitised. All material depicting a company name or logo is taken from material already available in the public domain, and no proprietary information has been shared.